Keyword density is at the forefront of my mind right now since I just spent the better part of my afternoon doing keyword research and developing a list of article topics for a ghostwriter I’m using. Though I’ve only been working online for a few years, the use of keywords in articles and web content has changed.

What is keyword density? Keyword density is an indicator of the number of times the selected keyword appears in the web page. Keywords shouldn’t be over used, but should be sufficient enough to appear in the important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. “Keyword stuffing” is never a good thing.

If you’re looking for an actual mathematical formula to figure out your keyword density, it is always expressed as a percentage of the total word content on a given web page.

Let’s say you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is figured by dividing the total number of keywords by the total number of words that appear on your web page. In this case, it would be 5 divided by 100, or .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

To be recognized by the SEs, the accepted standard for a keyword density is between 3% and 5%.

To find the keyword density of a particular article or page, you can always use tools in your Word or Wordperfect software to count the number of words vs. the number of keywords.

Use keyword density as a guide when writing content, but the most important thing to remember is to keep it real, both with your visitors and the search engines.

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