Do you use Squidoo in your marketing plan? I’ve known about Squidoo for a while and actually set up a few lenses a while back. At the time, however, I really didn’t understand the potential marketing benefits of making targeted (and quality) Squidoo lenses.

You may have read on a previous post that I am currently attending Renegade University. Tuition is free and I can’t say enough about the quality of information and step-by-step video tutorials at Renegade University. You can read more about what’s offered there in my previous post.

Mike Klingler is the mastermind behind Renegade University. His vision is to help regular people become marketing superstars. I think he’s on his way. People LOVE video and the majority of us tend to learn better with visual aids. And when you’re learning how to market your business with someone hand-holding you and showing you visually step-by-step exactly how to use different tools to market your business better, you can’t go wrong.

Mike’s been a network marketer for a number of years and Renegade University teaches you how to build targeted lists of prospects for you niche. However, I suspected from the beginning that while his experience is in network marketing, I figured that what he would be teaching could be applied to anyone marketing online. And that’s exactly what I have been finding.

I’ve learned a ton about attracting people to any business at the free Renegade University so I decided to upgrade to Renegade Professional to see what more he could be possibly be offering.

When I logged in, I was “flabberghasted” as my Grandmother used to say. I’ll tell you more about what’s all offered there in future posts. Today, let’s talk about marketing with Squidoo. Renegade Professional has a ton of step-by-step tutorials, and the first set is how to set up, market your product or service and attract targeted visitors using a Squidoo Lens. Mike shows you how to…

• Open a Squidoo account
• Set up a Lens
• Generate (free) traffic from it
• Start building your brand
• Add You Tube videos
• Add an RSS feed
• Use best keywords and where to get them
• Add anchor text and links for more traffic
• Promote other sites
• Improve your Lens
• Where to find a free “Good Keyword Tool”
• And even a file which includes some basic HTML tags for adding some additional pizaaz to your Lens.

every single step, the reason behind the step, exactly where on Squidoo to find what he is accessing, how to add each element along the way and so on. Literally anyone can set up a Squidoo Lens using these tutorials and start marketing their business with them right away.

So what’s different/better about Mike’s tutorials than Squidoos? Squidoo’s tutorials are fine, really. It’s just that Mike walks you through setting up one for marketing purposes, not just any purpose. It’s really beneficial to set up a lens with this emphasis from the beginning saving you time later.

There are at least a dozen other Tutorial Courses at RP offered so far (he’s adding more as fast as he can) which will help you market your business in a variety of ways. The Squidoo Tutorial Course includes seven tutorials so as you can imagine, there are ALOT of video tutorials to learn from at Renegade Professional. Personally I think it should be called something else like “Mike’s Marketing Machine” or something like that. Well regardless of the name, at the very least, check out the free Renegade University and take advantage of these excellent step-by-step tutorials before he decides to begin charging for them.

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